A Guide to Use Sales Resume Keywords Effectively

Goal oriented,” “quick learner,” “problem solving.” Now it’s good to toot your own horn on your resume, but how are you going to brag about your sales abilities using common buzzwords. Great sales jobs are highly competitive, so to land a sought-after job you’re going to have to put your best foot forward. This means using top sales keywords on your resume and cover letter to showcase the skills your prospective employer is looking for. You know the standard advice.

Resume buzzwords are critically important because that’s where the hiring manager’s attention is most of the time. You need to make your skills exquisitely clear to win attention.

“Your resume is a marketing document,” says Cranberra-based HR generalist Lindy Graham. “There’s nothing quick and easy about crafting a resume. Don’t hammer it out in an hour and expect recruiters to call you.”

Here’s a list of resume buzzwords for sales. Whether you’re applying for a VP – Sales or Sales Assistant position, these titles have certain functions and terminology in common. Depending on what industry you want to get into and what position you apply for, you may need to tweak the sales keywords.

List of Sales Resume Keywords

Sales keywords can be broken into several significant segments. You can refer to the following list to identify which sales skills you have, and how you can show your sales resume in the best possible light. You can also use this opportunity to identify areas that need a little brush up.

Transferable Skills

By definition, transferable skills are the ones that you can take with you from one job to another.

  • Organizational skills
  • Time Management
  • Multi-tasking
  • Negotiation
  • Public Speaking
  • Fluency in other languages
  • Networking
  • Pitching Products

Job-related Skills

By definition, job-related skills are the skills you need to perform a certain job.

  • Account Management
  • Project Management
  • Territory Management
  • Channel Management
  • Marketing Management
  • Public Relations
  • Client Acquisition
  • Client Retention
  • Competitive Analysis
  • Bidding
  • Marketing
  • C-Level Presentations
  • Product Development
  • Product Lifecycle Management 

Adaptive Skills

By definition, adaptive skills are personal attributes or skills you use to survive life.

  • Ambitious
  • Enthusiastic
  • Persistent
  • Determined

It’s tempting to list every skill you know of in your sales resume. A resume is not supposed to be a comprehensive body of your work. You don’t want your resume to read like a thesaurus. Listing out skills is not to show what you know of but how you acquired those skills to improve at your job in specific ways. So make sure the list of skills on that sales resume are relevant to the job you’re applying for.

Anna Verasai
Anna Versai is a Team Writer at The HR Digest; she covers topics related to Recruitment, Workplace Culture, Interview Tips, Employee Benefits, HR News and HR Leadership. She also writes for Technowize, providing her views on the Upcoming Technology, Product Reviews, and the latest apps and softwares.

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