David Silverman: Shared consciousness is the single most important capability for organizations operating in complex environments. Even when teams are aligned on the goal they are trying to achieve, empowered teams that lack a shared understanding of their environment and impact on one another pose a dramatic risk to the organization. Decisions made in isolation inevitably have unrecognized second and third order effects, the magnitude of which may be unknown until after the fact.
On small teams, shared consciousness develops naturally – information flows freely, and any lesson learned by one individual becomes a lesson for the group. But as organizations scale, creating and maintaining shared consciousness must be intentional. The companies CrossLead has worked with who have done this successfully have taken a very disciplined approach to it, leveraging regular cross-functional forums to share key learnings and decisions, as well as our technology that surfaces updates, risks, and other critical information to other teams. With the right operating mechanisms in place, shared consciousness can scale across the enterprise.