Campus recruitment strategy may vary among different employers, but the ultimate goal remains the same. It’s a reliable means of building entry-level talent pipeline. Also known as graduate recruitment, campus recruitment defines the process undertaken by employers to attract and hire fresh graduates from schools. Targets, in most cases, include individuals who are yet to complete their school program.
A lot of factors contribute to effective campus recruitment. Though graduating students are, at that point, worried about finding a satisfying job that will pay well, the pressure is not only on the candidates. Employers are first required to build a reputable brand to achieve an effective campus recruitment campaign. This is not just to satisfy recommendations by the schools. Yes, schools, in most cases, provide their students with independent advice through a careers advisory service. In other words, branding determines the number of successful candidates that would eventually join your company.
Inasmuch as the employers are seeking for top talents, the candidates are looking forward to joining an organization that would lead them to their desired careers. A blind campus recruitment program will be far from recording any success.
Here are some tips for building an effective campus recruitment strategy.
Identify what you need to hire
Many employers have the notion that campus recruitment only gives them the opportunity to recruit entry-level talents regardless of the current opening in their organization. This does not help their enthusiasm in luring the right talent. After all, we already have someone doing a good job in that position. Employers may hire candidates they never planned hiring in a recruitment program but the goal should not be missing. It is to help you grow new talents where you have an opening. Hence, identifying exactly what your organization need will not only help in choosing the right screening method but in streamlining the program to attract the required positions.
Invest fairly at the schools of target
It’s true that some schools are known to produce students well-trained in some fields. But this should not mislead you entirely to put all your eggs in one basket. There are good candidates for that field in other schools too. However, you also need to choose the schools wisely. Don’t plan to invest all in a particular school because you believe their students are better. Choose the schools according to the skills you are looking for and invest fairly in all.
Start your campus recruitment program early
Instead of waiting to engage the candidates in their final years, your campus recruitment strategy may involve harvesting the best talent as early as their first year. Keeping them close doesn’t mean they have been pre-employed but to help them understand your industry. Starting early helps employers to properly evaluate their candidates and to help them become a part of your organization before they are employed. Most first year students are actually blank on what they want as a career. Engaging them early can lure them into building their career you’re your organization in the picture.
Use a familiar language
Communication can create an ugly barrier between an employer and the right candidate. These young talents are operating at a totally different level of understanding. Employers who won’t bend down to speak won’t be heard. There may be a need to hire brand ambassadors who are equally students’ to bring them in. Your high-flying young employee will be nice, perfect if from the school. Focus on what entices the candidates most in your preaching. Generation Z, for instance, easily bow to job security and good salaries. You may need to host programs that will make the candidates your audience, and don’t waste any opportunity to impress them.
Talent acquisition at colleges is a little tricky but the most valuable secret is in your branding. Employers branding go a long way to speak while they are still packing programs to reach their audience. However, the above-listed tips are highly important to employers with plans to build an effective campus strategy.