A job posting is created to post jobs and helps regulate them across a business or an organization. A good job posting should include all the things that attract skilled and potential candidates, rather than only listing out the requirements and qualifications. A job posting is also known as a job advertisement or announcement.
Tips for writing a Job Posting:
The job title should be attractive enough to catch the eye of the right candidate. This is the most crucial part of a job posting when uploading on job boards. When a title is created, one should include the name of the job position and the top three factors that would make the job vacancy attractive to an applicant.
A single paragraph highlighting the details of the job is the introduction. The introduction should give three to five points of the job vacancy that applicants will find most exciting about it. The intro is similar to the lede paragraph that newspapers use to hook readers into reading the entire article.
The job posting should include a company profile wherein information about the company that applicants would want to know show to be highlighted. Details like the number of years in the business, the number of employees, interesting clients/ projects and additionally other information that is useful for the potential applicants and interest them enough to apply for the job should also be included.
Sell the Position
Instead of giving all the information in a list, it is necessary to include the job requirements. It is better to limit the data to three crucial points about the job vacancy. The posting should also include information on work hours, pay, education opportunities, benefits or perks, and anything else that attract candidates.
Push the Location
Moving to another place or region for a job is often an obstacle for a candidate. As such, it is better and would attract more applicants if the job is on the location. The job posting should also include a brief about the place of posting and work (like commuting details, nearby schools, activities). If the job location is an easy commute from hiring areas, then it is essential to include the commute time too. A potential candidate would always look for a job position that requires them to cut their commute by around 30 minutes.
Repeat reasons for job application
The job posting should include a short bullet-pointed recap of the top five reasons an applicant should apply for the vacancy. This will also ensure that if the job posting is long, these key points will hook into the mind of the candidate.
The application process should be included in detail. Detail everything from the time when the candidates apply to the time they get hired. Candidates would have a better idea of the entire process and would be prepared for the written test/interview process. Also, when the details are included, the candidates who are immediately available will surely apply for the roles.
Proofread the job posting and get multiple people to read it. Treat it as any other crucial company note. Ask for honest advice on the changes required.
Improve Email Responses
When the candidates send in their applications, make sure to reply to each of them. Sort them efficiently and shortlist potential candidates who are fit for the role. The poor first response for the candidate application will create a lasting bad impression of the company in the eyes of a candidate.
Before creating a job posting, one can research on Glassdoor and other job forums to get a clear perception.
Job Descriptions are not Job Posts
Many organization confuse job postings with job descriptions. A job description is a detail of the responsibilities and expectations for a particular role that is used by an organization internally. A job posting, on the other hand, is meant to sell applicants on the company, team, location, and all factors that make an organization great!