How to write an effective job posting and job descriptions

We often confuse job postings with job descriptions. A job posting is meant to sell applicants on your organization, team, location, and all the things that make your company a great place to work for. A job description is what you should use to provide a detailed checklist of the responsibilities and expectations for a job that a company uses internally. A good job posting template should not only help you attract great candidates but also help you with the company’s branding efforts.

Creative Job Postings

how to write an engaging job posting

write an engaging job posting

Write An Engaging Job Posting


Identify Popular Job Posting Keywords

Take a look at competitors’ job postings. You might also want to review keywords on applicant resumes. If it’s a new role, you may even make use of Internet keyword tools.

Keep description engaging

Create an engaging introductory paragraph to include in the job posting. It’s more or less similar to the lede that newspapers use to draw you into reading the full article. As for the body, use no less than five bullet points to describe key responsibilities.

Include job specifics

Provide information on work hours, salary range, coworkers, projects, education opportunities, compensation and benefits, etc.

Mention your location

For a lot of people moving is an obstacle. If you want to attract people from other cities, you need to sell your job posting the proper way. Provide details about community activities, schools, hospitals, crime rates, etc. Be sure to mention how easy it is to commute from key areas. A candidate who is keen on the role would love to work at a place which is 30 minutes away from key areas in the city.

Sell the job with effective job descriptions

This section should be filled with a recap of top reasons someone should apply to your job posting. If you have a long job posting, then be sure to mention reasons in bullet points format.

An effective job posting should have all the information to appear engagement and thorough. With these tips, you’ll be able to write a job posting that brings you one step closer to hiring the right person for the job.

Whether you want to stay up-to-date on HR news, read in-depth insights on HR trends or find new ideas on strategy, innovation, and leadership, The HR Digest Magazine is here to suit your needs and help you stay more informed.

Diana Coker
Diana Coker is a staff writer at The HR Digest, based in New York. She also reports for brands like Technowize. Diana covers HR news, corporate culture, employee benefits, compensation, and leadership. She loves writing HR success stories of individuals who inspire the world. She’s keen on political science and entertains her readers by covering usual workplace tactics.

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