A survey by CareerBuilder noted that 70% of employers are snooping on potential job candidates on social media as part of the screening process. They’re also paying attention to existing employees’ activities online. Social media can help you advance your career, but posting the wrong thing can come back to bite you. And so, it’s important than ever to learn about social media mistakes that could possibly get you fired.
Social Media Mistakes
Social recruiting is no longer a hit and miss trend. It’s here to stay as long as age of social media thrives. Employers are spending more time searching for key items when researching candidates via social media to hire the right candidate:
- Information to verify the candidate’s accreditation (61 percent)
- If the candidate has a professional online persona (50 percent)
- What other people are posting about the candidate online (37 percent)
- If, for any reason, not to hire the candidate (24 percent)
We’re not done yet – 69 percent of employers are using online search engines such as Bing, Yahoo, and Google to research candidates, compared to 59 percent from a year ago.
You don’t need to purge your social media to get hired. You may increase your chances of employment by tweaking a thing or two on Facebook or Twitter. Use your online presence as an opportunity to stand out and showcase your skills and personality. As a matter of fact, more than 44 percent of employers have found the content on social media that caused them to hire the right person for the job.
Here are the primary reasons employers hired a candidate based on their social media presence: the candidate’s background information supported their qualification (38 percent), the candidate has excellent communication skills (37 percent), a professional image (36 percent), and creativity (35 percent).
You can’t avoid making a faux pas on social media by deleting or hiring your profile. It’s interesting to note that 57% of employers are less likely to hire someone if the candidate is a ghost online.
Think before you post on social media. Don’t write anything online that you wouldn’t want your family or friends to see or read.