Julie Weber: It starts with hiring the right People. We are famous for “hiring for attitude” and that means we hire to our Values and Expectations – Warrior Spirit, Servant’s Heart, and Fun-LUVing Attitude. Our expectations are thoroughly defined, and we’ve built our interviewing methodology around these expectations. We have a bold view on Employee Engagement. We view engagement as a two-way street. Yes, an employer must work to keep employees engaged by offering competitive pay and benefits, opportunities for development and advancement, and collaborative, mission-driven culture. But you also have to hire people who are engaged from the start, whose values are in sync with the organization.
Our Company purpose of connecting People to what’s important in their lives through friendly, reliable, and low-cost air travel is something that all our Employees rally around every day. It’s taking a grandmother to see her grandbaby for the first time. Sadly, it can also be transporting someone to see a sick family member for the last time. No matter the reason, our Employees understand the importance of our purpose and know how their individual role contributes to that.
One of our recognition programs is called Winning Spirit. It recognizes Employees doing what they do best and that’s delivering exceptional Southwest Hospitality, displaying tremendous acts of Courage, demonstrating outstanding Teamwork, showing heartfelt Compassion to a Customer or fellow colleague in need, or even celebrating their volunteerism in their community. Awards like the Winning Spirit Award reinforce our Purpose and how much we believe that it is truly our Employees who make Southwest Airlines successful.